The Rochester Philharmonic Orchestra is dedicated to serving its community. They believe that all residents should experience music engagement and learn throughout their lives. They place an emphasis on music education where programs are free of charge.
Target Audience
They have audiences in both the ranges of 11-15 and 45-65 years old. Their target audience has interest in furthering their education in music or being employed in an orchestral position. Lastly, they live in or around Rochester, NY.
My redesigned logo is comprised of three main components. The baton used by the conductor, an infinity symbol to show the symphony's timelessness and the visualization of the four beat measure count.
Above are the various logo lockups, type, color and pattern.
Below is a brief look into the redesigned home page for web and mobile.
I prepared additional deliverables such as Business Cards, Digital Tickets, and Motion Graphic.
