The Rochester Philharmonic Orchestra is dedicated to serving its community. They believe that all residents should experience music engagement and learn throughout their lives. They place an emphasis on music education where programs are free of charge.
Target Audience
They have audiences in both the ranges of 11-15 and 45-65 years old. Their target audience has interest in furthering their education in music or being employed in an orchestral position. Lastly, they live in or around Rochester, NY.
Logo
My redesigned logo is comprised of three main components. The baton used by the conductor, an infinity symbol to show the symphony's timelessness and the visualization of the four beat measure count.
Branding
I wanted my updated branding for RPO to feel timeless and elegant. With many programs supporting the youth and a fully employed orchestra, their audience is varied.
Web Design
Below are the web designs formatted for both mobile and desktop screens.
Business Cards
The business cards show an image of the musician to assist memory along with their placement and instrument. It becomes too easy to forget the face of someone who's business card you've taken. This is most important when the card is primarily for an individual rather than a service. The back contains their personal details.
Digital Tickets
Printed tickets are being replaced or assisted by the presence of digital tickets. Although I believe RPO will continue to use printed tickets as well for their audience, digital tickets allow for convenience and a back-up if you are to misplace it. Below are digital tickets formatted for both Google wallet and Apple Wallet.
